Cookie Policy
Last updated:
This Cookie Policy explains how PureWell Essentials uses cookies and similar tracking technologies on our website.
What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help websites remember information about your visit, such as your preferences or login status. We also use similar technologies like web beacons and pixels to track user behaviour.
Types of Cookies We Use
Strictly Necessary Cookies: These cookies are essential for the website to function. They manage session data, security tokens, and cookie consent preferences. These cannot be disabled.
Analytics Cookies: We use Google Analytics cookies (_ga, _gid, _gat) to understand how visitors use our site, which pages are popular, and how long visitors stay. This helps us improve our website.
Marketing & Conversion Cookies: We use Google Ads conversion tracking (_gcl_au, _gcl_aw) and cookie identifiers (ad_storage, ad_user_data, ad_personalization) to measure which advertising channels drive orders and to retarget interested visitors with relevant ads.
Functional Cookies: These remember your choices (like language preference or theme) to personalize your experience on return visits.
Google Consent Mode v2
We use Google Consent Mode v2 to manage your consent preferences with Google services. This technology allows Google to respect your cookie choices and adjust data collection accordingly. When you accept analytics cookies, we enable _ga tracking. When you accept marketing cookies, we enable ad_storage and ad_user_data.
Cookie Storage Periods
Session Cookies: Deleted when you close your browser (consent preferences: up to 1 year)
Analytics Cookies: Retained for up to 2 years (Google Analytics standard)
Marketing Cookies: Retained for up to 13 months (Google Ads standard)
Managing Your Cookie Preferences
When you first visit our site, a cookie banner appears. You can:
- Accept All: Enable all cookies including analytics and marketing
- Reject: Disable all optional cookies (only strictly necessary cookies remain)
- Cookie Settings: Customize which optional cookie categories you allow
You can change your cookie preferences anytime by clicking the cookie banner again or visiting our cookie settings.
Browser-Level Cookie Controls
Most web browsers allow you to control cookies through settings. You can typically:
- Delete existing cookies
- Block all cookies or only third-party cookies
- Receive warnings before cookies are stored
Visit your browser's help section for specific instructions. Note: Disabling cookies may affect website functionality.
Third-Party Cookies
Google Analytics: Google may place analytics cookies on your device. Google's Privacy Policy is available at www.google.com/policies/privacy/.
Google Ads: Google may place conversion and retargeting cookies. Review Google's Ads Privacy policy for details.
These third parties have their own cookie policies and are responsible for their data handling practices.
Your Rights
You have the right to:
- Know what cookies are being used on our website
- Manage your cookie preferences
- Withdraw your consent anytime
- Delete your cookies through browser settings
Withdrawing consent does not affect the lawfulness of processing before withdrawal.
Contact Us
If you have questions about our cookie practices, contact us at info@kneesnew.world or call +61 2 9123 4567. See our Privacy Policy for full data handling information.